Dutch brewer Heineken NV eyes a quarter of the beer market to merge and to participate in that process. According to the CEO Jean-Francois van Boxmeer, “I expected a quarter of the global beer market will be brought up by the world’s top four brewers, Anheuser-Busch InBev (ABI. BR), SABMiller Plc (SAB. L), Heineken and Carlsberg (CARLb. CO).
While talking to reporters, Van Boxmeer said that it is a game that is still going on. He also added that we are looking forward to take in this event.
Mexican brewer and bottler FEMSA, Mexico's No. 2 brewer and maker of Dos Equis and Tecate, has decided to put its business venture for sale, and according to the financial times, Heineken was holding talks with the Mexican brewer for the last one month.
Heineken spreads FEMSA beers in the United States, however, a source close to the matter told reporters last week that SABMiller is the front-runner to buy the $7.5 billion plus brewing operation.
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